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My Portfolio
Explore my web design and social media management projects.
3D Decks and Landscaping
Designed and developed a clean, service-focused website for a local landscaping company to better showcase their work and attract new clients. Built on Squarespace with a focus on clear navigation, mobile optimization, and a layout designed to encourage inquiries.
Social Media Management
Managed social media and marketing strategy for various service-based brands, creating content designed to increase visibility and engagement. Produced photo and video content, wrote captions and listing descriptions, and developed branded materials to support listings, promotions, and partnerships.
Software and Process Design Inc.
Designed and developed a clean, service-based website with a focus on clarity, usability, and SEO. The project included structuring content for search visibility, creating a conversion-focused layout, and managing domain and DNS setup for a smooth launch.
Branding
Designed cohesive branding and visual assets for a variety of businesses, including logos, social media graphics, video assets, and presentation materials. Focused on creating consistent, recognizable visuals that strengthen brand identity across platforms.
LR20 Association
Built and maintained an accessible, easy-to-navigate website for a local ratepayers association. The site was designed to clearly communicate important updates, events, and membership information, with a strong focus on transparency and user accessibility.
360Hamilton
Designed and structured a content-driven website featuring blogs, videos, and local guides. Focused on SEO, organization, and user experience to increase engagement and improve regional visibility.
J. S. Brown Poetry
Designed and managed a full eCommerce website to market and sell self-published books. Led all aspects of the brand and online presence, including website design, product setup, SEO, content creation, and ongoing management. Also supported marketing efforts through tradeshow materials, order fulfillment, and customer experience.
YouTube Videos
Created a range of branded and informational video content, including community features, educational videos, and marketing assets. Focused on storytelling, consistent visual branding, and integrating video content into broader blog and social media strategies to increase engagement and reach.
Authorship & Publishing
Wrote, designed, and self-published four poetry collections, managing every stage from concept to sales. Built and maintained an eCommerce website, developed marketing materials, and promoted the brand through social media and local events.
Training Videos
Produced and narrated training videos for complex software modules, designed to simplify technical processes for planners, analysts, and managers. Led the creation of scripts, visuals, and voiceovers, while collaborating with developers and QA teams to ensure accuracy, clarity, and usability.
Content Strategy & Campaign Management
Planned and executed integrated content strategies across multiple platforms, combining blog, video, and social media to build audience engagement. Focused on SEO-driven content, cross-platform consistency, and campaign planning to support long-term growth and visibility.
UX Writing, Documentation & Product Design
Developed clear, structured documentation and user-focused content to support software development and product releases. Contributed to wireframes, user stories, and technical specifications, ensuring workflows were easy to understand and aligned with both user needs and development requirements.
Quality Assurance
Applied a strong quality assurance background to ensure all digital products, from websites to content and software, are clear, functional, and user-friendly. Focused on identifying issues, improving usability, and maintaining consistency across all deliverables.
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